Soho Hotel


Guided tour


Services & Prices

The entrance
The rather discreet entrance, hidden at the end of a short passageway accessible from Dean Street, is marked by a Union Jack flapping against the brick façade. It opens onto a wide lobby over which an immense Botero sculpture of a rather rounded, imperturbable looking black cat keeps a watchful eye.

As you enter the hotel, you immediately feel immersed in this astonishingly clever, vibrant take on British heritage; vivid red walls, wide parquet flooring, magnificent flowers in stone vases and, of course, an elegant porter waiting to take you to your room.

Firmdale Hotel residents and their guests have the exclusive use of a drawing room and library. At the Soho, as in all the other establishments, these are two very different, meticulously decorated rooms.

The long drawing room comprises two large lounges, one leading into the other, where rustic meets contemporary in shades of brown, soft green and fuchsia. Warm muted lighting provides a backdrop for dressers, jam pots, kneading machines and another country-style table, brightly coloured sofas and armchairs with plant motifs, photos and contemporary paintings. A décor of a thousand details with ropes coiling round the interior of huge glasses, pieces of wood recovered from the wrecks of boats, chess sets and lamps with huge shades. In the evening, this tasteful, eclectic yet coherent setting comes to life with a well-patronised honesty bar.

The library provides a natural contrast to the drawing room. It is a single large room with a soft, intimate atmosphere. Two cream-coloured sofas sit face to face guarded by a beautiful stone fireplace and surrounded by walls lined with books.

Access to both rooms is through a large lobby, which is in certain respects the hub of the hotel. It sits opposite the lifts and, in addition to the drawing room and library, opens onto reception and the restaurant. The walls are discretely dotted with works of art.

The Refuel restaurant and hotel bar sit side by side in a long room and are a hub of activity from morning till night. The atmosphere is bistro chic with a huge zinc and wood counter, a long fresco, coloured chairs, hundreds of bottles and an open kitchen.

The basement houses two of the hotel’s prized possessions; screening rooms with broad Poltrona Frau seats, ideal for both seminars and film shows. An all-inclusive brunch plus film package is offered each Sunday.

The hotel also has a gym with on-site personal trainer and Soholistic, a superb aromatherapy-based relaxation, massage and beauty centre with two treatment rooms and an abundance of scented candles.

A small detail, but an important one; the hotel corridors unquestionably exude a gentle chic and a freshness which sets the tone for the rooms.

The rooms are all different, despite a similar style, offering a mix of softness and sensuality, freshness and vitality.

Evoking simple, dream-like worlds, they combine rounded and unusual shapes, bright colours and neutrals, rustic and contemporary influences. All materials are natural, from the geometric oak desks, linen curtains, huge boutis pillows and amazing headboards to the knarled olive tree lamp bases and velvet sofas, adding to the general sense of well-being.

Although the furniture in each room is fairly similar, their charm comes from the combination of colours and patterns of the wallpaper, the bed heads and armchairs, unusual yet always coherent, be it ecru, green, fuchsia, brown, orange, turquoise, fine narrow stripes, large stripes, solid blocks of self-colour, gingham, plant arabesques and flower motifs.

During the day, natural light floods in through the small panes of the broad windows to give a very New York loft feel, whilst in the evening, indirect lighting, lamps with wide shades or Moroccan light fittings take over to diffuse a muted atmosphere.

The rooms are dotted with numerous contemporary artworks, from butterfly collections to simple painted wood, and flowers, ranging from immense orchids to amazing succulent plants.

Décor aside, each of the rooms has a clever, practical layout and a good range of equipment. Wide desks, lots of lavender-scented wardrobes, a huge flat screen TV with a CD/DVD player, dual-line cordless telephone, well-equipped mini bar and, in the unlikely event it should rain in London, guests have the use of a Soho Hotel umbrella.

In true Firmdale fashion, each room has a tailor’s dummy matching the dominant pattern and colour scheme.

The spacious vibrant white and black granite bathrooms are invigorating and orderly. They have solid classic fittings, a small Tivoli radio, Miller Harris products and, wherever possible, a large independent shower and bath.

In addition to the housekeeping service, evening turndown includes a bottle of mineral water, a relaxing Good Night spray and two bottles of aromatherapy oils to ensure you are fully relaxed as you slip between the ultra soft frette linen sheets ready to dream your cares away. Should you have late night hunger pangs, room service offers a fairly comprehensive range of light and more substantial dishes.

Room types
There are five different types of room: superior double, luxury double, deluxe double, junior suite and suite.

All the rooms are relatively spacious with a large desk, sitting area and the same level of equipment. Naturally, as you move up the range, the rooms get larger, the sitting area is replaced by a separate lounge and the view improves.

There are three types of suite - Penthouse, Soho and Terrace – all located on the top floor of the hotel. These are all light, ultra comfortable areas with a pleasant view and some luxury touches. For instance, the Terrace Suite is a large apartment with a corner lounge, a dual outlook over London, a private terrace and contemporary artworks leading onto a huge bedroom which also has its own private terrace.


Served in the Refuel Restaurant, breakfast is an extremely appetising buffet accompanied by fresh fruit juice and hot drinks served to your table. There are a number of other options available, such as the Refuel Breakfast (cooked egg dishes such as eggs Florentine or eggs Benedict in addition to the buffet), a traditional English breakfast, a Soho breakfast, which includes smoked salmon, Sevruga caviar and champagne, and a Healthy Breakfast with lots of fruit and marrow seeds cooked in soya milk.

Vegetarian and gluten free options are also available to ensure all tastes and requirements are catered for.

Starting at 291€ Book now
Comfort Rating
Room size 9 Rating : 9
Room amenities 9 Rating : 9
Breakfast 8 Rating : 8
Property amenities 9 Rating : 9
Global Rating 9 Global Rating : 9

Contacts & booking

Soho Hotel

4 Richmond Mews

Metro station : Tottenham Court Road